With this new visual identity, the group strengthens its position as a leading company in the gaming sector, standing out for its safety, proximity, fun and accessibility. The rebranding incorporates purple as a signature color for casino games, complementing the traditional green and gray associated with sports betting. A coherent and global proposal that unifies the group's different products and channels under the name "A Codere Experience"
Codere, a multinational leader in the entertainment and gaming sector, presents a new brand image. An important milestone in its omnichannel and customer-centric strategy, which consolidates its position as the safest, closest, funniest and most accessible gaming company.
The company's new visual identity represents solid progress towards a unique and global proposition, respecting the fundamental principles that have guided the company throughout its more than four decades of history:
Safety: Codere offers its customers total guarantees so that they can enjoy the best safe and responsible gaming experience.
Nearness: the company's physical presence in all geographical areas where it offers online games guarantees tangible and constant support.
Fun: The company is focused on providing unique moments of entertainment to its customers.
Innovations in corporate identity
The company enriches its corporate identity with the addition of the color purple, a warm and welcoming shade that distinguishes casino games, which complements the traditional corporate green and gray associated with sports betting.
The letter “O” in the Codere logo takes on a more flexible shape, symbolizing closeness to the customer.
Il rebranding introduces a distinctive element: the circular crossing of white, gray and purple lines, to symbolize omnichannel.
Key elements remain, such as the crossed out "C", the company's emblem, and the six parallel lines, representing the game.
Global recognition
Codere, recognized as one of the leading brands in the gaming sector, appears among the hundred most important according to the "Brand Finance Spain" ranking. Its strong sponsorship deals with elite clubs, such as Club Atlético River Plate, Club de Fútbol Monterrey Rayados and Real Madrid CF., support this position.
Gonzaga Higuero, CEO of the Codere Group, underlines: “We want Codere to be perceived for what it is; a responsible gaming company, close to the customer, offering the best entertainment. The new image reflects the diversity of our offering and will allow us to consolidate our presence on the market and optimize our investments marketing and increase brand awareness, positively contributing to the company's long-term profitability.”
on your part, Aviv Sher, CEO of Codere Online, explains: “Since 2021, when Codere Online was born as the first gaming operator online in Spain and Latin America to be listed on the Nasdaq, we have come a long way of growth, in which the brand has played a fundamental role. The time has come to strengthen our positioning as a company with a complete – well beyond sports betting – and omnichannel gaming offering.”
The implementation of the new brand will be gradual and will involve, in a first phase, coexistence of the group's different brands under the label "A Codere experience” to subsequently arrive at the global prevalence of the Codere brand.
To realize this project, Codere relied on the leading consultancy firm in Las Vegas, Touch Square, recognized for its extensive experience with major companies in the gaming and entertainment industry.
