“We have worked extremely hard over the last year. We worked on the launch of the second brand in Italy, which brings with it very important investments. We did it in a detailed and very planned manner, also because in the Italian context it is not simple and everything must be studied very meticulously. Today we launch the Betsson.Sport brand, which wants to represent what we intend to tell in Italy and also abroad: the true passion for sport. We are all a bit of sports lovers, but little is said about passion, the real one. Probably because football, which is the cornerstone and protagonist sport, sometimes excessive in Italy, often tends to go beyond passion. However, when you start seeing matches or events related to sports with less visibility, you truly realize what passion means. Today we presented the participation of six companies, but we have another twenty that we will present in the coming weeks. We had an incredible level of participation. There were hundreds of membership requests of all types. We will analyze them all and try to give space to almost everyone, obviously to the extent possible. We want to tell these territorial stories, trying to make them become national in some cases. In the coming weeks there will certainly be other surprises, with the involvement of Francesco, who is our ambassador. Imagine seeing him playing in a friendly match with an Italian rugby team. I won't tell you if it will happen, but it would be the greatest sporting event you can see."
He said so Stephen Tino (in the photo), Managing Director of Betsson Group, interviewed by Jamma on the sidelines of the presentation of Betsson.Sport, a digital sports infotainment platform as well as a networking site aimed at promoting less visible sporting realities.
