The Company's commitment to Responsible Gaming is recognized at the highest levels of international standards
Sisal got it for the fifth time in a row the renewal of certifications European Lotteries (EL) e World Lottery Association (WLA) al maximum level (4th) on the subject of Responsible Gaming, obtaining the maximum score for adhering to the European Lotteries Responsible Gaming Framework in seven sections: responsible gaming governance, points of sale, game design, player education, stakeholder engagement, research and entertainment machines.
This recognition is proof of the Company's ever-increasing commitment and attention to Responsible Gaming issues, perceptible from all the activities that Sisal implements towards its employees, retailers and consumers, within a long-term strategy that aims to achieve the ambitious goal of zero problem online gamblers by 2030.
"We are extremely satisfied that the European Lotteries and World Lottery Association have certified Sisal's responsible gaming program at the highest levels in the international market for the fifth consecutive time, demonstrating our constant and profound commitment to the values of responsibility and sustainability - he has declared Stephen DeVita (in the picture), Responsible Gaming & Market Intelligence Director of Sisal –. The extraordinary results achieved are not a point of arrival, but a stimulus to progress further: with our activities we aim to spread a culture of gaming as entertainment far from any form of excess through the most advanced studies, research and tools for identifying and the prevention of problematic phenomena".
For 12 years, Sisal's Responsible Gaming program has been subjected every 3 years to a careful and scrupulous certification process, carried out on increasingly strict parameters, by an independent third party to verify the Company's actual commitment in terms of development of a balanced and conscious gaming culture based on player protection and total prevention of excessive gaming behavior and prohibition of gaming by minors. With this objective, A.D.A. was recently implemented. (Anti Dependence Algorithm), an Artificial Intelligence system which aims to guarantee a game away from excesses and which arises from Sisal's great attention to technological innovation and behavioral research at the service of an increasingly safe and sustainable.
La European Lotteries Association (EL) is the European organization that brings together national lotteries that operate prize games, including sports betting, for the benefit of the public in more than 40 European countries, with around 50 members in all EU Member States and a total of over 70 members.
La World Lottery Association (WLA) is an organization that represents the best gaming operators worldwide and supports the activities of its members by requiring a strong commitment to guarantee the highest standards of corporate responsibility, in particular in relation to the principles of Responsible Gaming.
