How has the evolution from traditional media to the integration of artificial intelligence and generative media transformed the way we interact with sports and place bets?

Together with other important speakers, Marco Castaldo, CEO Microgame, will participate in a conference session scheduled at SBC Barcelona that will seek to reveal the fascinating new connections between legacy media, artificial intelligence technologies and the ever-evolving gaming industry.

Speakers will question the potential of AI-driven innovations, the possibilities it offers both fans and the sports betting industry, seeking to understand exactly how AI will shape the future of sports betting.

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